MAMA COCO® WINS 2024 WRAP PRODUCT OF THE YEAR

MAMA COCO IS AWARDED THE 2024 BABY INNOVATION AWARD FOR WRAP PRODUCT OF THE YEAR!!

SUMMARY:  Mama Coco is elated to announce that the Cocoon Swaddle has been awarded Wrap Product of the Year in the 2024 Baby Innovation Awards program.  Honored to be awarded alongside many longstanding household name brands and fellow Mama favorites.

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Mama Coco Nabs “Wrap Product of the Year” In 2024 Baby Innovation Awards Program

The custom of swaddling babies dates back centuries among many cultures. Cocooning a baby in such a manner may lead to longer, sounder sleep by mimicking the confined environment inside the womb. Swaddling has also been shown to reduce the moro "startle" reflex. Since newborns have limited motor control of their arms and legs, when startled, they reflexively sprawl all four limbs out which can jolt them awake.

In addition, research has shown that swaddling can decrease crying by 42% in infants 8 weeks old or younger. The practice of swaddling also reduces the chance a baby will roll over, reduces the risk of SIDS, helps with the transition to a crib or bassinet, and can also eliminate the need for comfort items in a crib. Swaddling has been shown to help regulate body temperature and can prevent the infant from scratching their face. 

Unfortunately, wrapping up a baby for a proper swaddling experience is tricky and this is even more of a challenge when a parent is sleep-deprived or tending to their baby in the middle of the night after feeding or diaper change.

Mama Coco’s fastener-free Cocoon Swaddle design makes swaddling newborns simple at any time of day or night. Parents just pull the two pouches of fabric up and over their baby’s torso to secure it. The hip-friendly swaddle is designed to comfort babies in the safe and familiar womb-like "M" (or frog) position with ample elastane for the child to move and stretch their legs as they grow. In addition, each garment is also fully reversible, with a unique two-in-one design offering multiple looks in one. The company also proudly uses sustainably made fabrics. 

The Mama Coco Cocoon swaddle is made with lightweight material that is suitable to wear with just a diaper or with the Mama Coco Winged Bodysuit. The soft fabric blends provide a soft texture as well as the elasticity needed to form to baby for a snug fit.

The fabric options include Poly-Elastane which is durable, moisture-wicking, easy to care for and stretches to form. Poly-Rayon-Elastane is a cool, breathable, moisture-wicking fabric blend that stretches to form. The plush options have a slightly raised and evenly fluffed texture. Modal-Elastane is a silky soft fabric that is sustainably made from harvested beach trees and can withstand countless washes without pilling, shrinking, or fading. It is more eco-friendly than bamboo. The highly breathable and moisture-wicking Modal ensures optimal airflow to regulate a baby’s body temperature. Importantly, the fabric and fibers are not treated with any chemicals.

Mama Coco’s Cocoon Swaddle is available in multiple sizing delineated by “length.” Sizes include xsmall, small, medium and large up to 27".

“Mama Coco makes swaddling and dressing easier for both baby and parents so they can manage in the dark, on little-to-no sleep. The first weeks as a parent are normally a whirlwind of nursing and sleep with dozens of burping and diaper changes in between. Simply fuss-free and easy as can be. The simpler the garment for newborns, the easier life is for parents and babies with quicker changes, happier babies, and more sleep,” said Travis Grant, Managing Director of Baby Innovation Awards.

“Mamo Coco has earned the ‘Wrap Product of the Year’ for their Cocoon Swaddle, offering the simplest garments without frustrating, noisy fasteners and a number of designs to choose from that provide the comfort and health benefits of age-old swaddling.” 

Consumer spending in the Baby Care market is projected to reach over 19 billion by 2030. The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders within the Baby Care industry. The annual awards program recognizes the most outstanding companies, services, and products in this rapidly expanding market. This year’s program attracted thousands of nominations from around the world.

ABOUT MAMA COCO

Mama Coco is a highly rated baby essentials brand most popularly known for their easy to use Cocoon Swaddle and Newborn Essentials Bundles.  The Cocoon Swaddle has a simple two-step, reversible design with no fasteners to secure.  Mama Coco provides fastener-free everyday essentials designed to make dressing your baby simple and fuss-free.  Based in the greater Los Angeles area, Mama Coco is changing the way we swaddle and dress our little ones. 

Follow them on Instagram and Facebook to learn more.  Shop available styles of the award winning product here. 

The company’s website at www.buymamacoco.com contains additional information.

Learn more about Baby Innovation Awards and the full list of 2024 Winners here.