We’re honored to share that Mama Coco® and our founder, Megan Skeath, have been featured in Women’s Journal in a powerful article titled “How Mama Coco Changed Babywear for Parents With Sleepless Nights.” The piece highlights the mission, innovation, and heart behind Mama Coco, and why fastener-free dressing is resonating so deeply with new parents.
In the feature, Megan opens up about the realities of early parenthood and the inspiration behind building a brand centered on ease, comfort, and connection.
One gentle change can transform an entire night.
The article explores how Mama Coco’s thoughtfully engineered essentials support families when they need it most. As Megan shares:
“If we can make even one middle-of-the-night change quieter and gentler, we’ve done our job as a brand.”
Women’s Journal emphasizes how much intention lives in every design decision, from soft, breathable fabrics to the signature fastener-free construction loved by newborn parents everywhere.
Designed from Real Parenting Moments
Megan explains that every product begins with lived experience:
“I created what I needed as a new mom — clothing that didn’t wake my baby, didn’t require two hands at 3 a.m., and didn’t make me feel like I was fumbling in the dark.”
The publication highlights how this practical, heartfelt approach positions Mama Coco as an emerging leader in modern babywear.
“Parents don’t need more steps — they need more ease.”
In the article, Megan reflects on the values guiding each collection:
“Our promise is simplicity without compromise. No snaps, no zippers, no noise — just softness, stretch, and ease for parents who are already doing so much.”
Women’s Journal calls Mama Coco a brand “designed to truly support caregivers,” especially during those foggy early weeks when simplicity matters most.
A Brand Supporting Families Through the Real Moments
The feature recognizes Mama Coco for prioritizing emotional support just as much as functional design. As Megan beautifully puts it:
“Babywear should make parents feel capable — not overwhelmed. Every detail we design is there to restore a little peace.”
Read the Full Feature
Discover Megan’s founder story and why Mama Coco is being celebrated as the future of newborn babywear: How Mama Coco Changed Babywear for Parents With Sleepless Nights
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