We’re honored to share that Megan Skeath, founder of Mama Coco®, was recently featured in Authority Magazine on Medium in their Fresh Founders series. The article explores the realities of building a business while navigating motherhood; and the heart, grit, and intention behind Mama Coco.
This feature captures the quiet resilience behind mom-founded brands — how necessity, love, and lived experience can become the foundation for thoughtful innovation.
Building a Brand While Becoming a Mother
In the interview, Megan speaks candidly about entrepreneurship during one of life’s most demanding seasons:
“Motherhood didn’t slow me down — it sharpened me.”
She shares how becoming a parent changed not only what she built, but why she built it. Mama Coco wasn’t created from a trend forecast or boardroom idea. It was born from lived experience, exhaustion, love, and the need for something better in the quiet, difficult moments of early parenthood.
Creating From Real Life, Not Perfection
One of the most relatable themes in the piece is Megan’s commitment to designing from real moments, not idealized ones:
“Every product starts with something I personally struggled with.”
That philosophy is at the core of what makes Mama Coco different. In the Q&A, Megan explains that nothing is created simply to be “cute.” Instead, each design begins with a very familiar thought to parents everywhere:
“Every design is born from those 2 a.m. ‘there has to be a better way’ moments that every parent knows too well.”
When Megan first began rethinking swaddles, she wasn’t trying to launch a company. She was simply a new mom trying to make it through the night. After wrestling with overly complicated designs, she realized parents didn’t need more steps. They needed simplicity that actually worked.
That realization became the foundation of Mama Coco.
Designed With Empathy, Built for Real Use
Those early sleepless nights led to the creation of Mama Coco’s patented Cocoon Swaddle and Winged Bodysuit (patent-pending) — thoughtfully engineered essentials grounded in the belief that function and beauty can coexist.
“Our pieces aren’t just unique; they’re one-of-a-kind solutions built from lived experience.”
Every stitch, fabric choice, and feature comes from a place of empathy and innovation. Parents connect with Mama Coco because the designs feel understanding. As if they were created by someone who’s been exactly where they are.
“They feel like they were designed by someone who’s been there — flashlight under the chin and all.”
Choosing Simplicity in a World That Pushes More
The article highlights Megan’s resistance to overcomplicating motherhood or business:
“Parents don’t need more features. They need fewer obstacles.”
This philosophy is woven into every Mama Coco piece: no snaps, no zippers, no Velcro, just soft, intuitive clothing that helps families move through their days with a little more ease.
Building Slowly, Intentionally, and With Heart
Megan also reflects on the pressure to grow quickly and the courage it takes to grow well instead:
“I wanted to build something sustainable — for my family and for the families we serve.”
That intention continues to guide Mama Coco as a mom-founded brand rooted in care, thoughtfulness, and trust.
Why This Story Matters
For customers who choose Mama Coco, this feature offers a deeper look at the values behind the brand. Proof that each piece is designed by someone who understands the emotional weight of those early days.
Mama Coco exists to make parents feel supported, capable, and seen...especially when things feel hard.
Read the Full Feature
Explore Megan’s full interview in Authority Magazine.
Thank you for supporting a mom-founded brand built from real life, real love, and a deep respect for the parenting journey 🤍
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