We’re honored that Influencer Daily included Mama Coco® in its recent piece “A Newborn Guide with Mama Coco: What Helps, What Doesn’t, and What Truly Matters.” This thoughtful feature highlights what really supports parents in the earliest days — simple, practical essentials designed with real life in mind — and why Mama Coco’s approach resonates so deeply with families.
What makes this piece stand out isn’t just its honest look at early parenting — it’s the way it centers ease, softness, and intuition over gadgets and unnecessary complexity. The article celebrates our fastener-free essentials for removing friction and stress from everyday routines.
A Brand Born from Real Parenting Moments
Influencer Daily opens with a universal truth about the newborn stage — there’s often a disconnect between what parents think will help and what actually does. As the article puts it:
“…there has to be a simpler way to do this.”
That sense of seeking simpler, more intuitive solutions is exactly how Mama Coco was born. When traditional clothing, fasteners, and complicated gear weren’t making life easier — especially in the middle of the night — our founder Megan Skeath set out to create better options.
What Parents Really Reach For
The piece goes on to highlight the essentials parents genuinely use, noting:
“Parents reach for three things: something soft, something easy, and something that won’t make them overthink.”
That’s at the heart of Mama Coco’s philosophy — designs that are intuitive without being gimmicky, comfort-first without being fussy. Classic pieces like the Cocoon Swaddle and Winged Bodysuit aren’t just cute — they work quietly to make daily routines feel smoother.
Why Simple Matters
One of the most powerful takeaways in the feature is this reminder:
“Ease becomes a form of survival.”
For new parents, small wins matter — a quick change, a swaddle that doesn’t fight you, clothing that feels gentle against newborn skin. Mama Coco builds for that exact reality: softness, connection, and support for the moments that feel both tender and overwhelming.
Read the Full Guide
Discover more about what truly matters in the newborn stage and why simplicity wins on Influencer Daily
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