We’re honored to share that Mama Coco® was recently featured in NY Wire in an article titled “Why New Parents Crave Simplicity — And How Mama Coco Designs for It.”
The piece explores a truth many families quietly feel: early parenthood isn’t just busy — it’s emotionally and mentally demanding. And when everything feels new, even small design details can make a meaningful difference.
Designing for Simplicity in the Newborn Stage
In the feature, founder Megan Skeath reflects on the overwhelming nature of the early weeks and how Mama Coco was built in response to that reality:
“New parents aren’t looking for more features — they’re looking for less friction.”
That philosophy shapes every Mama Coco essential, from the patented Cocoon Swaddle to the innovative Winged Bodysuit. Each piece eliminates unnecessary snaps, zippers, or complicated steps — replacing them with intuitive, fastener-free construction.
“Simplicity isn’t minimalism for the sake of aesthetics. It’s a form of support.”
Supporting the Emotional Load of Parenthood
The article also touches on something deeper: the invisible emotional load new parents carry — decision fatigue, sleep deprivation, and the constant desire to do things “right.”
Megan shares:
“When a product works effortlessly, it gives parents one less thing to think about. And that mental space matters.”
That belief is at the heart of Mama Coco’s mission: to create luxury newborn essentials that feel calm, intentional, and genuinely helpful in real life.
“Thoughtful design can restore confidence during a season that often feels uncertain.”
Read the Full Feature
Explore the full article here.
Shop Mama Coco
Browse our collection of essentials here.
Thank you for supporting a brand built to make early parenthood feel softer, simpler, and more supported 🤍
