Pinch us, mama. For the second month in a row, Mama Coco is in the pages of British Vogue. The October 2026 issue, with the incredible Wunmi Mosaku on the cover, features our patented Cocoon Swaddle in Tiny Explorers, a curated roundup of thoughtful brands for little ones and the families who love them.
Last month we were celebrating our first ever Vogue feature. Seeing Mama Coco back on the page this soon still feels a little surreal, and we're so grateful to share it with you.
Find Us at Number 51
Flip to Tiny Explorers and you'll find Mama Coco at number 51, alongside a sweet snapshot of a mama cuddling her newborn close. The write-up captures exactly what we set out to create: something beautiful that simply makes those first weeks feel a little easier.
"LA-based, mum-founded brand Mama Coco® designs elevated, fuss-free essentials for the everyday moments that matter. Their patented Cocoon Swaddle trades noisy velcro, zips, and snaps for an intuitive, two-pouch design, making swaddling effortless in two simple steps."
British Vogue, Tiny Explorers, October 2026
Two Simple Steps, Zero Fuss
"Effortless in two simple steps" might be our favorite phrase Vogue has ever printed about us. It's the whole idea behind the Cocoon Swaddle. Tuck your baby's arms into the inner pouch, wrap the outer pouch around, and you're done. No Velcro to rip open, no zippers to wrestle, no snaps to line up with one hand.
Just buttery soft, four-way stretch fabric that hugs your bebé snugly and gently, and a reversible design so you always have a fresh look ready to go.
As Seen in Vogue
Cocoon Swaddle
Bon Voyage in Bamboo Organic Cotton. Patented two-pouch design. No Velcro, zippers, or snaps. Reversible, buttery soft, fuss-free.
Mum-Founded, Mama-Approved
Vogue calls us mum-founded, and we love that it's the first thing they chose to say. Mama Coco began with our founder Megan, a new mom who couldn't find baby clothes that were as easy to use as they were beautiful, so she designed them herself. Every piece we make still starts from that same place: what would actually make your day a little lighter?
Thank You, Mamas
Moments like this belong to our community just as much as they belong to us. Every review, every registry add, every photo of your little one tucked into their Cocoon has helped a small, mom-built brand grow into something we're so proud of. From Manhattan Beach to the pages of British Vogue, thank you for being here with us. 🤍
