Pulse 2.0 recently sat down with Mama Coco founder Megan Skeath for a full profile, and the story she shares is one that will resonate with any parent who has navigated those fragile, exhausting early days with a newborn. It starts not in a design studio, but in a NICU.
It Started in the NICU
Megan's firstborn spent time in the NICU. That experience shaped everything that came after.
It was there she first noticed how little of the babywear around her had been designed for moments like these. Closures that didn't work with shaking hands. Metal hardware that wasn't suitable for sensitive skin or medical settings. Products that looked beautiful but created friction at the exact moments when there was no room for it.
"I kept running into the same pain points over and over again when dressing my baby, especially during those high-stress, middle-of-the-night moments. I knew there had to be a better way."
Megan Skeath, via Pulse 2.0She didn't set out to start a brand. She set out to solve a problem, and when she couldn't find what she needed, she made it herself.
The Swaddle That Started It All
The Cocoon Swaddle came first. Patented, fastener-free, built around a two-pouch system that wraps your baby snugly in two steps and releases just as easily. No velcro. No snaps. No zippers. Just a secure, quiet wrap in buttery soft fabric, the kind your hands learn once and repeat without thinking, even at 3am.
Patented · Award-Winning
Two-pouch design. No velcro, snaps, or zippers. Four-way stretch. NICU-friendly. Reversible.
Then Came the Bodysuit
The Winged Bodysuit was born from those same middle-of-the-night moments. Patent-pending, it wraps rather than pulling over the head. No over-the-head dressing, no snaps, no metal hardware. Gentle enough for skin-to-skin bonding and NICU settings, soft enough for the most sensitive newborn skin.
Patent-Pending · NICU-Friendly
Wrap design. No over-the-head dressing, no fasteners, no metal. Reversible. Pairs with the Cocoon Swaddle.
When It Works, You Feel It
In the interview, Pulse 2.0 asks Megan about her most meaningful moment since starting the brand. She doesn't point to an award or a sales milestone. She points to a message.
"A parent reached out to share that our swaddle helped their newborn sleep for five hours for the first time, and how thankful they were. That was when I realised Mama Coco had grown into something bigger than my own experience. It was becoming a source of real support for other families."
Megan Skeath, via Pulse 2.0The brand has also heard from doulas, midwives, and NICU nurses who use Mama Coco essentials with the families in their care, and from parents with disabilities who shared that fastener-free dressing made the whole experience calmer and more accessible. These are the stories that don't show up on a product page. But they're the reason every design decision starts with the same question: how do we make this simpler for the person who actually needs it?
"Every design choice comes from lived experience. We're not just making cute babywear. We're solving real problems. Everything is soft, stretches to form, NICU-considerate, and intuitive for tired parents who just need one thing to be a little bit easier."
Megan Skeath, via Pulse 2.0If you're building a registry or preparing for those first weeks, the newborn bundles bring it all together: the Cocoon Swaddle, Winged Bodysuit, and coordinating accessories, curated and ready to go.
Best Way to Start
Newborn Essentials Bundles
Cocoon Swaddle, Winged Bodysuit, and accessories, curated, coordinating, and ready for the real moments. Bundle and save 5–10%. Available in bamboo organic cotton, silky modal, and classic brushed.
